Success loves good company
We bring the major retail trends of tomorrow, to market today.
Change in retail is inevitable, driven by the constant evolution of markets, regulations and consumer preferences. To stay competitive and relevant, retailers must anticipate and adapt to these shifts.
Our forward-thinking solutions
Growth and profit, but greener
A one-stop-shop of circular infrastructure solutions for post-retail (excess inventory) and post-consumer (take back & customer return) products. Full transparency & zero waste.
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Our patent pending – truly zero waste - material science technology enables 100% of fashion and beauty waste to be recovered and transformed into new, high-quality interior design products, store fittings, home décor and more.
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Plug in our Yellow Octopus AI Wardrobe Assistant to unlock deep consumer behaviour data and remarketing tools to earn more, and gain instant eco-compliance to worry less.
Retailers choose to work with us:
Our solutions are market-tested and profitable. We understand the retail industry and prioritise creating value for our partners in every solution we provide.
We can apply our solutions at scale, which is why the biggest fashion and beauty brands choose to partner with us.
Our solutions integrate seamlessly and do not disrupt existing operations.
We have nearly 2 decades of experience working with the largest fashion and beauty retailers from across the UK & EU.
We are a B Corp company, ISO 9001, ISO 14001 and SMETA certified and are regularly audited by the internal audit teams of the largest retailers.
We manage Primark's take-back scheme, redistribute post-retail inventory, and prototyped a recycling bin made from their collected fashion waste. We service Primark across the UK, Ireland, and EU.
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We partnered with Lululemon to transform their unwanted customer returns into branded shingle tiles, showcased in their Canadian Pavilion and Champs-Élysées stores during the Paris Olympics.
We manage and redistribute Urban Outfitters’ post-retail and post-consumer inventory throughout our second-life network.
We manage and redistribute the post-consumer inventory of Amazon’s footwear categories throughout our second-life network.
We manage George at ASDA’s take-back program, covering logistics, website technology, and redistribution of post-consumer and post-retail inventory.
We transformed Footasylum’s unwanted plastic coat hangers into terrazzo-effect shelf inserts for their UK stores.
We have a longstanding partnership with an iconic luxury brand. We manage the secure destruction of their IP-protected fashion and beauty waste and turn them into new products.
We partnered with M&S to transform their fashion waste into corporate awards and made clothes recycling bins out of the fashion waste they collected with their take-back program.
We partnered with Dunelm to turn their home furnishing waste into terrazzo tiles for a cash desk in their brand new Westfield London store.
We have embraced social shopping and partnered with TikTok Shop to promote circular shopping and products made from waste.
Yellow Octopus X ASDA toYou
Our partnership with ASDA toYou offers Yellow Octopus users free-of-charge collection of their unwanted clothes. You get your food dropped off and your clothing donation picked up for free.
Yellow Octopus X ASDA toYou
we only begin.
End-of-life products presents a unique opportunity for businesses to re-engage with their customers in meaningful ways and create additional value for your business.
